Schumacher helps Zoom in for charity

F1 stars have contributed to a new charity auction in a unique way – instead of signing photographs taken of them, they have actually taken the photographs themselves!

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All the leading F1 drivers and team owners have taken snapshots from locations personal to them – from Lewis Hamilton’s photograph while sitting in his car, to Mark Webber’s image of his dogs during a walk.

F1 boss Bernie Ecclestone has thrown his full weight being the initiative, which is being run to support F1’s official charity Great Ormond Street Hospital: the initiative is called ‘Zoom’.

Coys will handle the auction of the images, which have all been signed and authenticated by the personalities involved. The Zoom auction will take place in London’s Wyndham Grand Hotel on 14 September – and more than 250 F1 industry personalities and celebrities are expected to attend.

All proceeds will go to Great Ormond Street Hospital.

The initiative is being organised by F1 journalist and publishing executive Christian Sylt.. He told MSN Cars: “A little while ago it occurred to me that although there are lots of charity auctions of signed photos of F1 drivers and their cars, it would be far more interesting to turn the tables and auction signed pictures that the drivers had taken.

“it is in aid of a wonderful cause and is completely unique. There are very few projects in F1 which involve every team boss and driver. Zoom gives a peek inside the personal lives of superstars in a way (taking pictures) which fans can easily relate to.”

The image pictured above is an MSN Cars exclusive too: it was taken by Michael Schumacher from the driver’s seat of his Mercedes F1 racer – and is sure to be an image in demand as the F1 superstar begins his 300th F1 event this weekend…