Private investment consortium set to buy out struggling historic race track for £60m
Limited edition Bentley fragrance costs £3k
If you’ve always loved that new car smell, imagine what it must be like for brand new Bentley owners – all that leather, metal and wood… Sublime.
Well, you need imagine no more, as the British luxury car brand has teamed up with French firm Art & Fragrance to create a new range of scents intended to capture the essence of Bentley in a bottle.
Marking the launch of the new fragrance collection, which comprises ‘Bentley for Men’ and ‘Bentley for Men Intense’, the company has commissioned an extra special ‘Lalique for Bentley Crystal Edition’.
This unique Eau de Parfum comes in an exclusive crystal flacon – that’s bottle to the rest of us – which resembles the Bentley “Flying B” bonnet emblem, designed by legendary French glass and crystal company Lalique.
It’s a fitting touch, given Lalique is famed for making actual glass bonnet emblems during the 1920s and 1930s – several of which recently went to auction, and were pictured in a gallery on this very site.
For those who really must know, the Lalique for Bentley Crystal Edition is apparently “a fitting elixir of fine woody notes and exquisite leather to complement the epicentres of excellence within Bentley’s craftsmanship.”
Precious orris butter adds further “sensual and charismatic character”, we’re told.
If you can’t quite stretch to the special edition – we’re coming to the price, don’t worry – you’ll have to make do with the cedar and patchouli oil aromas of the lesser Bentley fragrances.
Prices for these start at £43 for a 40ml Eau de Toilette of Bentley for Men, rising to £69.50 for the Intense Eau de Parfum, which is sold in 100ml bottles. After Shave Balm as well as Hair & Body Shampoo are also available.
The regular range hits selected perfumeries and department stores this April.
The Lalique for Bentley Crystal Edition, however, is set to cost a whopping £3,000 for the 40ml flacon of Eau de Parfum. Just 999 examples will be available worldwide at specially selected retailers, and it too goes on sale in April 2013.
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