Lexus to capitalise on newfound impetus

Lexus is hoping for a stronger presence in Europe thanks to a new internal business structure that allows it to operate with more independence and make important decision more quickly.

PARIS MOTOR SHOW 2012

The firm has launched several eye-catching new models recently, including the new GS, a facelifted RX and a revised LS. At the Paris Motor Show, Lexus is showing a headturning concept that debuts the look of next year’s vital new IS – and the LF-CC also indicates Lexus is planning a BMW-rivaling coupe model.

Paris Motor Show 2012: Lexus LF-CC

Lexus Europe director Paul Van der Burgh confirmed Lexus will make a coupe model – and also revealed the production IS isn’t far away, either. “You won’t have to wait very long to see it.” The newfound energy of the firm is thanks to efforts by Toyota’s top man, car enthusiast Akio Toyoda. He identified flaws in the internal management that saw Lexus stymied by layers of bureaucracy. He demanded these be paired back: now, the company is benefitting.

GREEN LEXUS

The firm has an extra string to its bow though, which is the envy of premium rivals. “Last year, our fleet average CO2 emissions were just 120g/km – far below any premium rival.”

This is thanks to Lexus’ extensive use of hybrids, something that is set to be bolstered by the introduction of a new 2.5-litre four-cylinder petrol-electric drivetrain.

Van der Burgh revealed the aim is for this to emit less than 100g/km CO2 in the LF-CC-derived IS, figures that will beat all petrol and diesel cars from any rival.

It may also be fitted to the current GS, again with the potential to be more fuel-efficient than any competitor. This will further reduce Lexus’ corporate CO2 emissions and underline its role as the greenest luxury car brand in the world.

It’s a strong base to build upon, explained Van der Burgh: now, it’s up to a more dynamic Lexus to capitalise on it.

PARIS MOTOR SHOW 2012