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Chevrolet new Manchester United shirt sponsor
Chevrolet and Manchester United have announced a seven-year deal that will see the US automaker will become the football club’s official shirt sponsor from the 2014/2015 season.
The subsidiary brand of General Motors is already the current official car partner of the club, in a deal announced earlier this year. Chevrolet becomes only the fifth shirt sponsor in Manchester United’s 134-year history.
Manchester United is the world’s most popular soccer side, with an estimated 659 million followers, and the new deal should help extend Chevrolet’s global appeal, especially in the far east.
GM North America Vice President, US Sales and Service, Alan Batey:
“We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world.
“Manchester United’s statistics are impressive, but this relationship goes far beyond the numbers – this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes.”
Manchester United’s Commercial Director, Richard Arnold, added:
“This is a fantastic, long-term deal for the Club. We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world.
They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe.
“It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners.”
The American carmaker will replace Aon as official shirt sponsor. The UK-based risk management and insurance services firm has backed the club since the beginning of the 2010/2011 season.
Not content with one major Premiership football club, Chevrolet has also announced a partnership with Liverpool FC.
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