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BMW unveils Olympic Park Pavilion
BMW, official car supplier of the London 2012 Olympic games, has unveiled its Olympic Park Pavilion against the backdrop of the Olympic Stadium and Aquatic Centre.
The German carmaker’s Olympic centre was designed by principal architect Christopher Lee and has been built to create the illusion that the Pavilion is floating on water.
Water flows down the sides of the structure to create a “constantly changing façade,” according to Lee, “while simultaneously accentuating its position on an elevated platform on the Waterworks River.”
The lower floor area of the exhibition centre is dedicated to the London 2012 games fleet of vehicles supplied by BMW, featuring a selection of cars from electric MINIs to BMW 3 and 5 Series 320d and 520d EfficientDynamics saloons and estates.
There are also interactive displays for Olympic event visitors to learn more about BMW’s future products, including the i3 and i8 concept cars.
The two concept vehicles are displayed on the upper deck of the Pavilion along with other current and next generation BMW products, such as the new 3 Series Touring.
An updated version of the MINI Rocketman first seen at the 2011 Geneva Motor Show and featuring a Union Jack-inspired colour scheme will also be on display, as well as BMW’s E-Scooter and i Pedelec prototype machines.
According to BMW Group UK Managing Director Tim Abbott, “The role of the Pavilion is two-fold – to explain the support we’re providing as the Official Automotive Partner to the London 2012 Olympic and Paralympic Games, but also to provide a powerful visual symbol of our commitment to the highest standards of innovation in design and sustainability.”
The company’s 800 square-metre showcase has been created with the environment as a key consideration, too.
The building is cooled by the water from the Waterworks River, before being returned to the man-made body of liquid, while the day-to-day use, filtering and recycling of water is being carefully monitored.
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