What has changed visually?

Quick Car, not sure if its just me but a bit ugly from the front, unusual but its better looking from behind, is there a Volvo market for a car thats up against BMW M3, M5 and Audi RS4, RS6 etc and I bet it will cost just as much too.

There has always been a market for it but they have always costs almost or exactly the same as the M3. They used to carry the R badge and were subtly styled which meant you could get away with hammering them around evey now and again without drawing too much attention. As you didn't choose them in the R colours as these were not subtle at all. They were more like the RS4 / Evo without the harsh ride or being track day oriented. Which for most drivers was a good thing. Comforable seats, reasonably good handling from the four wheel drive system with electronic dampening and 300BHP on tap  come from the last S60R/V70R. I would buy one, but they would need to up thier gaming on the handling and power. 450BHP would be a minimum for next 2013, and it would have to stick to the road like an EVO with a real wheel drive bias.

IF I could afford this sort of money, I would probably opt for the M3??